The best business cards are those that have great design and are memorable. It doesn’t have to be the standard “card.” For me, the idea of being memorable has something to do with two factors:
- It has a utilitarian value.
- It will illicit curiosity or conversation
For this week’s Visual Language lass, we were tasked to design our very own business cards for our fellow classmates so I set out to create something that they will surely never forget.
I wanted to make something simple and make my classmates and potential clients go to my website to check out my work. I used my website’s iconography, typography and typography for consistency. The centrepiece of my business card is a strong call-to-action to “connect” with me. Using my website’s logo, color and font is perfect – it is fun (certainly not intimidating), the use of orange is inviting and the use of brown reminds me of coffee (hopefully this will remind people of coffee too) which I associate with conversation.
I wanted to be memorable. I figured that my classmates needed extra breadboards as we go through midterms in the couple of weeks. I am 100% sure that this will have utilitarian value and will illicit a few smiles. =) Best part about these breadboards is that they’re 100% green. I found a supplier online that sold them for $1 a pop, used during one of his projects.
Finally, for those that are not familiar with the breadboard, this will certainly illicit a curiosity and conversation. I showed this to a non-ITP friend the other day, her curiosity about the breadboard led to asking what ITP was about and eventually how I can help her in her small cupcake business.