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For Visual Language’s final assignment, I decided to play around with Halloween Colors. Design instructions of the following sketches are from Generative Design, Hartmut Behnacker, Pricenton Architectural Press, 2008. Modification and Colors are mine. Saturation: Hue and Brightness: Press ‘Delete’ or ‘Backspace’ Key for Brightness
We learned in Visual Language class that great logo design is distinctive, memorable, appropriate, practical (scalable and adaptable) and often clever. Logos form part of a brand’s DNA. The ABS-CBN Logo If there’s any logo that any Filipino would immediately recognize, it is this: ABS-CBN 101 for Non-Filipinos ABS-CBN Corporation is a diversified […]
The best business cards are those that have great design and are memorable. It doesn’t have to be the standard “card.” For me, the idea of being memorable has something to do with two factors: It has a utilitarian value. It will illicit curiosity or conversation For this week’s Visual Language lass, we […]
It is easy to take typography for granted. When I used to work for an ad agency as an Account Executive, I always get huffy every time my Art Director would tell me that the FA (Final Art) is not quite ready yet because he’s not too happy with Helvetica. When he finally turns over the […]
Signs are almost always taken for granted. In class, we learned that ‘signage’ is one of the most basic and omnipresent example of visual design and interface design. The principle is the same as with any piece of design work – that it should tell a story, but in this case, the story should quite […]
If I can summarize last week’s Visual Language class into a single thought, it will be this: Good design tells a story. I’ve always believed in the power of stories. To borrow from John Keating of Dead Poet’s society, “medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love; these […]